現在位置 : 購物 > 電子3C產品 > 高階電子產品價格戰,殺很大! // Google Chromebook
電子業向下沉淪?專家:Chromebook觸發價格戰,扼殺高階生存空間
鉅亨網 鄭杰 綜合報導 2013-03-14 15:45:48 Google 的 Chromebook 會是讓電子業集體墮落的元兇嗎? 《MarketWatch》專欄作家 Brett Arends 13 日撰文指出,他認為低價的 Chromebook 問世將讓電子產業價格戰加劇,也讓高階高價產品流失競爭力。Arends 指出,Chromebook 這樣的產品雖然無法進行影片剪接、撰寫程式等進階應用,但是對讀電子郵件、寫作、編輯文件、上網等功能已經綽綽有餘。這樣的產品運作靠得是快閃記憶體,重量不過 2 磅多一點,電池壽命 8 小時,不像 NB 有大螢幕,好用的鍵盤,這樣的產品外觀設計看起來很像蘋果的 MacBook Air,但是價錢卻只要 1/4,250 美元而已。 Arends 認為,這就是問題所在了。這個價格是 iPad 的一半,甚至比 iPad mini 還便宜,這對消費者來說是好事,但是對於電腦產業甚至股東來說並非,且甚至可以說電腦產業現在面臨的就是「全面皆傷,無人得利」的處境。 過去有些人買 iPad 是被其漂亮的觸控螢幕所吸引,他們可以悠哉的坐在沙發上用 iPad 來上臉書、看電影、玩玩憤怒鳥,另外有些人則是想要找比較輕的產品替代 NB 讓他們可以上網,或在旅途中工作。但是像 Chromebook 這樣的產品出現後,上述這些產品的市場統統都會遭到破壞。 Arends 表示,其他家廠商肯定也會跟進推出這樣的產品,他們必定還想要留在這塊市場中,不過生產成本將會越來越低,蘋果雖然還能夠賺到溢價,但是他們將會失去邊際消費者,除了蘋果,微軟也將受害,因為 Chromebook 根本就不用 Windows,更遑論微軟 Office,這些功能都能利用 Google 文件處理,甚至連防毒軟體都不用買,250 美元一切都包了。 Google 新推出的高階 Chromebook 「Pixel」售價 1300 美元,和蘋果產品差不多,Arends 認為這樣的產品也不會成功。反倒是在低階端,Arends 認為產品只會越來越便宜,現在電子產品越來越普及,兩年前 iPad 還是最新奇的發明,但現在幾乎人手一台平板。 雖然華爾街分析師仍對科技股充滿愛意,認為這些企業都值得期待,但 Arends 卻完全持不同看法。 |
Chromebook嗆MacBook,搶高階用戶
【經濟日報╱編譯林文彬/綜合外電】2013.02.23 Google 21日發表首部搭載Chrome作業系統的觸控筆電Chromebook Pixel,瞄準高階用戶,再度跨足硬體領域,要挑戰蘋果的MacBook。Google表示,Chromebook Pixel結合平板電腦和筆電的技術,並搭載英特爾的重量級Core i5晶片及12.85吋螢幕,解析度是歷來所有筆電最高。 Chromebook Pixel已在美英透過Google Play網路商店和百思買(BestBuy)網站開賣,價格比前幾代Chromebook貴上許多,Wi-Fi版售價1,299美元,下周將開始出貨。 Google Chrome資深副總裁皮伽說:「對跨入雲端領域且想要1部好筆電的人而言,從硬體的角度來看,Chromebook Pixel是最棒的筆電。」他指出,Google 的工程師投入大量心血來設計Chromebook Pixel,不僅螢幕比多數筆電高級,還會根據使用者按壓鍵盤的力道做出不同回應。 不過,由於Chromebook Pixel的高價位及要求使用者在雲端進行所有運算,加上Google在硬體製造領域算是新手,目前尚難判斷消費者是否買單。佛瑞斯特研究公司(Forrester)分析師麥高維說:「Chromebook Pixel可能很難賣,我希望Google不要期待靠這部筆電賺大錢。」 |
瘋啥 Google觸控筆電,高解析3萬8起
(蘋果) 編譯陳家齊 2013年02月23日 前天Google推出超高解析度的Chromebook Pixel筆電,每英吋239個畫素比蘋果搭配「視網膜」顯示器的筆電還細緻,不過這台擁有2560×1700、435萬畫素觸控螢幕的筆電,售價很高,約從3萬8500元台幣起跳,只透過Google網路商店販售。 重量僅1.52公斤 新筆電採Chrome作業系統,無法安裝PC的應用程式,只能使用特製App,就像長了鍵盤的Android平板電腦。配備英特爾i5處理器,效能非常強大,僅重約1.52公斤,還有行動上網版本可選購,可能會有玩家買來灌視窗或Linux作業系統吧。 |
REVIEW: Google's First Laptop, The Chromebook Pixel
Steve Kovach / Business Insider Mar. 13, 2013, 5:05 PM Google surprised a lot of people when it announced its first-ever laptop, the Chromebook Pixel. What started as a supposedly fake device in a leaked video, wowed everyone when it turned out be a real laptop with a gorgeous high-resolution touchscreen and top-notch design. The Chromebook Pixel runs Chrome OS, an operating system that's based on the Chrome Web browser. Google's thinking behind Chrome OS is that we're increasingly doing most of our work online, so there's less of a need to use traditional apps and store our data on our computers. Instead, the Pixel relies almost entirely on online storage services for your files and apps that run in the browser. The Chromebook Pixel starts at a whopping $1,300 (more on that later), and you can buy it directly from Google's Play Store online. The Pixel isn't for everyone. But I will tell you that as writer, it worked perfectly for me. Not Just A Web Browser Nowadays, my computer is more of a typewriter than anything else. I use it to write and work, but my iPad and phone handle everything else. Specifically, I write all my stories for Business Insider in a Web-based content management system. I keep track of all my story ideas and things to do in Evernote. I use Gmail for both work and personal email. I store most of my files and photos in Dropbox, not on my MacBook Air's 128 GB drive. So as someone who works primarily in a Web browser and relies heavily on Web-powered services, the Pixel and Chrome OS work perfectly for me. And I love that the computer came with a free TB of storage through Google Drive for three years. (Google Drive is an online file storage service that's almost exactly like Dropbox and functions largely as the Pixel's hard drive.) |
Any criticism you've read calling the Chromebook Pixel a "$1,300 Web browser" clearly comes from people who have never touched the machine before. When Google first launched Chrome OS that may have been true, but a lot has changed in the last two years. Chrome OS has more of a classic desktop look and feel to it now, with a taskbar at the bottom that lets you launch web apps and a wallpapered background. It syncs with accessories like USB drives and digital cameras. It has internal storage so you can access files offline. And so on.
I haven't touched my MacBook in nearly two weeks. I never hit a snag with the Chromebook in that time. I wrote stories for BI. I kept up with Twitter using the excellent TweetDeck app for Chrome. I kept up with both my work and personal email. I did my taxes. My only complaint is that as a Spotify's Web version isn't ready for the public yet, so I couldn't listen to my music there. However, the Chromebook does give you access to Google Music, which lets you upload your songs to an online storage locker and stream them later. Google is also reportedly working on its own Spotify-like streaming music subscription service. When you really think about it, there's not much many users need to do outside a web browser. I was certainly able to get away with it. But let's also be clear. If you use your computer for anything else like photo editing, video editing, or email through Outlook, you won't like the Chromebook. If you do a lot of your work offline, you won't like the Chromebook. If you need to store a lot of files on your computer and not on a virtual online drive, you won't like the Chromebook. However, I suspect the number of people who fall into those categories is dwindling. My point is this: The Chromebook isn't a conventional machine; it's something new and different, a proof of concept that computing doesn't always have to take place on a traditional desktop running Windows or Mac OS X. The Web is now powerful enough for a lot of people. And it really does work on the Chromebook. |